Account Management - The Fundamentals
Part 1: Investing in Account Growth
When scaling up, there continues to be a demand for new business but there is a critical turning point when you need to figure out how to keep and grow existing customers.
Strategic account management focuses on developing long-term relationships with key customers to drive account growth. It requires careful planning, regular communication and continuous assessment to identify growth opportunities and invest resources wisely.
Aimed at: CEO's and Senior Leaders
Hosted by: HT Founder Jon Eyers & Guest Speaker Wayne Barker
By watching this webinar you will learn:-
- Account Management Context
- The Progressive Impact of Account Management
- Pragmatic Approach to Account Management
- Choosing which accounts to manage
- Alignment of Player Profiles with strategic and tactical goals
Guest Speaker - Wayne Barker
Experienced Sales Director. Performance Coach. Facilitator
Has delivered sales growth in international sales leadership roles, facilitated the development of rev ops teams, mentored first time (or reluctant!) sales leaders, and supported M&A activity for ambitious investors.