Account Management - The Fundamentals
Part 2: Planning & Adoption
Following on from Part 1 where we discussed the more theoretical side of account management. Part 2 looks at how to create an environment to make things happen and exert influence, not only the what, why and how of producing a plan but also putting it into action.
Strategic account management focuses on developing long-term relationships with key customers to drive account growth. It requires careful planning, regular communication and continuous assessment to identify growth opportunities and invest resources wisely.
Aimed at: CEO's and Senior Leaders
Hosted by: HT Founder Jon Eyers & Guest Speaker Wayne Barker
By watching this webinar you will learn:-
- Account Planning Context
- Producing an account plan playbook
- Pillars of an account plan
- Moving from vendor 'admin' to customer value
- Adoption of the plan
- Reviewing the plan
Guest Speaker - Wayne Barker
Experienced Sales Director. Performance Coach. Facilitator
Has delivered sales growth in international sales leadership roles, facilitated the development of rev ops teams, mentored first time (or reluctant!) sales leaders, and supported M&A activity for ambitious investors.